Strategic Communication in Total Rewards (T4/GR9)


Make Sure Employees 'Get It'

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

  • Learn the rationale for strategically planning a communication campaign.
  • Discuss the characteristics of effective communication.
  • Obtain an understanding of the eight steps of the communication process.
  • Identify the appropriate communication channel to deliver the message.
  • Review specific total rewards communications considerations and special situations.
  • Find out how to effectively and efficiently manage your communication campaign.

What You Will Learn


Communication Strategy and Total Rewards

  • Total rewards concepts and components
  • Strategic total rewards communication
  • Effective communication
  • Management’s role in communication

Communication Fundamentals

  • Fundamentals of communication
  • Communication models
  • Effective communication
  • Potential barriers to effective communication
  • The strategic communication process

The Strategic Communication Process: Steps 1-4

  • Step 1 — Analyze the situation
  • Step 2 — Define the objectives
  • Step 3 — Conduct audience research
  • Step 4 — Determine key messages
  • Case study

The Strategic Communication Process: Steps 5-6

  • Step 5 — Select the communication channel
    • Face-to-face
    • Paper-based
    • Technology-based
  • Step 6 — Develop the communications campaign

The Strategic Communication Process: Steps 7-8

  • Step 7 — Implement the campaign
  • Step 8 — Evaluate the campaign
  • Case study
  • Managing the communication campaign

Total Rewards Communication and Special Situations

  • Total rewards communication
    • Compensation
    • Benefits
    • Work-life effectiveness
    • Recognition
    • Performance management
    • Talent evelopment
  • Communicating the value of a total rewards statement
  • Special situations
  • Working effectively with external vendors and internal communication departments

Learning Options


On-site instructor-led delivery of course materials with the added value of face-to-face interaction with a subject-matter expert and peers.

Course and Certification Exam

Members: $1,495 USD

$2,200 USD

Course Only

Members: $1,390 USD

$2,085 USD

Virtual Classroom

Live online instructor-led delivery of course materials including real-time interaction with a subject-matter expert and peers — no travel required!

Course and Certification Exam

Members: $1,450 USD

$2,150 USD

Course Only

Members: $1,230 USD

$1,830 USD


Self-paced online learning with access to pre-recorded course modules delivered by an instructor.

Print Option
60-Day Access
(course materials shipped within 7 business days)

Member: $1,350 USD

$1,880 USD

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Green Option
60-Day Access
(e-course materials available online immediately)

Member: $1,285 USD

$1,780 USD

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Please note: 60-day access to e-course material starts immediately on the day of purchase. Purchase includes course materials and exam.

Self Study

Independent learning with access to printed course materials and exam option.

Course Materials and Certification Exam

Members: $1,275 USD

$1,780 USD

Add to Cart
Certification Exam Only

Members: $875 USD

$1,130 USD

Add to Cart

Course Credits & Certifications

  • Recertification

    Course: 2 credits

    Exam: 0.5 credits

  • CEUs

    Course: 1.5 credits

    Exam: 0.3 credits

  • HRCI Recertification

    16 classroom hours

  • SHRM Recertification
    16 classroom hours

More Information

Who Should Register

This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication. It is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective.

How to Register

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