Achieve Exceptional IC Agility through a Center of Excellence: A Case Study with First Citizens Bank


First Citizens Bank’s manual processes and a business unit-level approach to sales compensation managed through spreadsheets was hampering efficiency, resulting in an array of varying compensation plans. By automating sales compensation and centralize the Incentive Compensation function to the bank incorporated standardization to increase accuracy, eliminate redundant work and streamline compliance process. Get a first-hand look at this compelling real-life business example and take away lessons that will help you add harmony to incentive comp, automate processes to give time back to your sales force and provide actionable approaches to gain more control to improve sales performance.

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On-Demand Webinar

Access: 60 | On-Demand Event Code: WEBINAR-20180621-PLAYBACK

Recorded Event

Please note: Prices are subject to change without notice. All sales are nonrefundable. Access to the live event is limited to the first 1000 participants, so be sure to log on up to 15 minutes prior to the event start time. The live event includes access to playback. Playback and the on-demand webinar are available two business days following the live event, and you can access them for 90 days. If you order the on-demand webinar after the live event, your 90-day access begins the day of order.

HRCI credits will only be granted for attending the live webinar event. On-demand webinars do not qualify for HRCI credit. You may receive a certificate of completion for watching an on-demand webinar. Please contact Customer Relationship Services at 877-951-9191 (United States and Canada) or +1 480-951-9191 (other countries) or email to request this certificate. You'll receive it in two to four weeks via email.


Andrea C. Bascom, CCP, GRP

Vice President, Senior Compensation Consultant Human Resources Department | First Citizens Bank

Andrea is vice president, Senior Compensation Consultant for First Citizens Bank. Prior to this, Bascom held compensation analyst positions at Lockheed Martin, Lead and North Carolina State University. She also was a Manager, Data & Compensation for Morgan Stanley. Basom earned her Bachelor’s degree in general finance from Baruch College.

Arturo Bentin

Strategic Engagement Vice President | Optymyze LLC

With over 17 years of experience helping clients find solutions to their sales performance and sales operations problems, Arturo’s expertise goes across industries, with a primary focus on Life Sciences, Telecommunications, and Financial Services. Arturo currently leads the Strategic Engagement Group at Optymyze which is focused on working with clients to help them set and achieve their strategic goals related to sales operations and sales performance management.

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