Benefits Communications: Video and Accessibility is More Important Than Ever
Employee benefits and total rewards are more comprehensive and complex than ever before. Yet, the average employee spends just 18 minutes per year reviewing and enrolling in their benefits. How can we efficiently engage employees in this short period of time?
Spouses significantly contribute to family healthcare decisions, but never attend enrollment meetings and rarely access their spouse’s enrollment application or intranet site. How can we better-engage spouses?
Employers enhance their benefits and add new providers and products, but hinder real-time decision-making and adoption by burying promotion in thick packets of information. How can we maximize the value of the benefits we already have?
Fact: Many employers are not sufficiently engaging employees and maximizing the value of the benefits they are currently offering. Employers must begin efficiently communicating their benefits in ways employees and their families will embrace. According to a recent survey, 98% of employers agreed that video helps employees learn better and faster.
In this webinar, we’ll revisit generational and technological trends disrupting traditional benefits communications programs (let alone pandemics). We’ll follow this up with a comprehensive list of best practices and tips you can implement that address these challenges and maximize the value of your benefits. We’ll outline how people prefer to consume content and how efficiency, engagement and rapid accessibility is more important than ever before.
Takeaways of this event include:
- Learn the generational and technological trends impacting benefits communications (let alone pandemics) to get a baseline consensus of the headwinds we’re all dealing with.
- See first-hand observations of how even small technological decisions might have large negative impacts on employees’ awareness of their overall benefits.
- Gain a lengthy list of best practices you can implement that will improve your employees’ awareness of their benefits, maximize their value and your ROI.
- Discover the LearnYour Benefits guiding principles: (1) there must be an underlying level of fun in everything we do; (2) accessibility and brief consumable content is key for accurate decision making, and (3) that video has never been more affordable, accessible, or expected.